About Us
Dedicated to the protection, promotion, and enhancement of Farmington’s riverine corridors.
Protect
Promote
Enhance
Our Story
The RiverReach Foundation was established September, 1986 following a Regional Design Assistance Team river study from the American Institute of Architects. The study incorporated a nine mile corridor along the Animas and San Juan Rivers through the City of Farmington.
Miles of rusted car bodies, trash, and slabs of concrete created an eyesore along the banks of the river. The neglected areas attracted homeless individuals that created a danger for the community.
In March, 1987 the community passed a one-quarter Gross Receipts Tax to fund several different recreation projects. River trail development was started that Spring along with bank cleanup. In September of that same year, the River Reach Foundation celebrated the first woodchip trail by holding the inaugural Riverfest. The event was an invitation for everyone to enjoy the river’s beauty.
With sixty five percent of the surface water in New Mexico passing through Farmington, these rivers are our greatest community natural resource.
Join the River Reach Foundation
Help the Foundation meet its goals by becoming a member today!
As a member, you are entitled to voting privileges in Foundation matters. Members are encouraged to attend the Foundation’s meetings which occur on the first Thursday of each month at 6:00 PM at the Farmington Civic Center. If you have any questions or concerns, please call (505) 716-4405.
STRATEGIC PLAN 2021 – 2024
GOAL #1
Create and put in place a fundraising plan that will support River Reach Foundation in carrying out its normal operations, as well as expanding its riverine efforts.
Objective #1: Delineate the benefits of membership, develop a membership drive plan, and maintain strong relationships with members.
Objective #2: Research/apply for grant opportunities and implement/evaluate success of grants received.
Objective #3: Identify potential donors, design targeted donor “approaches,” and create/execute a plan for requesting funds.
Objective #4: Determine new fundraising opportunities for events and, in collaboration with event committees, carry out those opportunities.
GOAL #2
Facilitate and evaluate RiverFest and Riverglo, and help achieve maximum efficiency and effectiveness for these two major events and others.
Objective #1: Establish goals for attendance, attendee/board satisfaction, monetary returns, marketing efforts, etc. for RiverFest, Riverglo, and other events.
Objective #2: Create methods for measuring the success of those goals.
Objective #3: Use those measuring methods before, during, and after the events.
Objective #4: Evaluate the success of the events and suggest future improvements.
GOAL #3
Recommend and implement special projects that further protect, promote, and enhance the riverine corridors.
Objective #1: Develop a method to identify and evaluate special projects that carry out the mission of the River Reach Foundation.
Objective #2: Create a model and structure for carrying out special projects that have been approved.
Objective #3: Implement special projects using the model that was developed, and evaluate the success of the projects when completed.
GOAL #4
Develop and put into practice a marketing plan to communicate the work of the River Reach Foundation, and to increase engagement with new members, new donors, and the community in general.
Objective #1: Estimate the cost of marketing (presentation, print, social media), and develop an annual budget with allocated dollars.
Objective #2: Determine a marketing timeline with a schedule of monthly tasks to be accomplished for presentation/print/social media marketing.
Objective #3: Prepare presentation marketing materials, train the presenters, and schedule appropriate venues for giving presentations.
Objective #4: Create text for print and materials, and explore avenues for delivering the message in print (newsletters, brochures, newspaper/magazine articles, etc.)
Objective #5: Research and utilize various methods to maximize content and frequency on the website and all appropriate social media.
Objective #6: Inventory current merchandise, develop new merchandise, and determine ways to use both for marketing.
PROTECT
PROMOTE
ENHANCE
GET INVOLVED
River Reach Foundation · P.O. Box 2056 · Farmington, NM 87499-2056 · 505.716.4405 · river.reach.foundation@outlook.com