Protect
Promote
Enhance

 

Farmington’s Riverine Corridors

The River Reach Foundation is a 501(c)(3) non-profit organization dedicated to the protection, promotion and enhancement of Farmington’s riverine corridors.

Protect

Promote

Enhance

WHAT WE DO

Trail Development

The River Reach Foundation has acquired land donations and easements, assisted in brokering land sales to the City of Farmington, written and received grants, and partnered with the City of Farmington and the Parks and Rec Department in planning future trails that will improve river access throughout Farmington.

River, Park, and Trail Improvement

In an effort to preserve and protect the diverse resources provided by the rivers, the foundation holds many river and trail clean-up projects, park improvements, and river stabilization projects.

Recreational Opportunities Along the Rivers

The Foundation hosts rafting and water trail expeditions as well as annual events along the rivers such as Riverfest and Riverglo.

Economic Opportunities for our Communities

The River Reach Foundation puts on yearly events along the rivers which draw in over 30,000 people annually and provide economic opportunities for Farmington.

WHO WE ARE

Over 30 years ago, a small group of enthusiastic community members began meeting to address access, preservation, and debris accumulations along the Animas and San Juan Rivers. This informal group grew in size and determination, forming The River Reach Foundation. Today, The Foundation is comprised of a diverse bunch of river-loving volunteers who have been brought together through their appreciation of San Juan County’s waters.

If you are as passionate about the rivers as we are, please consider attending one of our board meetings. We meet the first Thursday of each month at the Farmington Civic Center at 6:00PM. We love newcomers!

Happening Now

2021 Riverglo

2021 Riverglo

2021 Riverglo Berg Park in Farmington, NM  December 3, 2021  6:00 pm - 8:00 pm Join us at Berg Park from 6pm to 8pm on Friday, December 3 for the 2021 Riverglo event hosted by the River Reach Foundation. Family-friendly Admission-FREE Music venues composed...

Fall 2021 Outdoor Economics Conference

Fall 2021 Outdoor Economics Conference

Outdoor Economics Conference in Farmington, NM  Sep 29 - Oct 1 2021  Axie NavasLetter from the Director New Mexico Economic Development DepartmentOutdoor Recreation Division Axie Navas Hundreds of people tuned in to the virtual New Mexico Outdoor Economics...

STRATEGIC PLAN 2021 – 2023

GOAL #1

Create and put in place a fundraising plan that will support River Reach Foundation in carrying out its normal operations, as well as expanding its riverine efforts.

Objective #1:  Delineate the benefits of membership, develop a membership drive plan, and maintain strong relationships with members.

Objective #2:  Research/apply for grant opportunities and implement/evaluate success of grants received.

Objective #3:  Identify potential donors, design targeted donor “approaches,” and create/execute a plan for requesting funds.

Objective #4:  Determine new fundraising opportunities for events and, in collaboration with event committees, carry out those opportunities.

GOAL #2

Facilitate and evaluate RiverFest and Riverglo, and help achieve maximum efficiency and effectiveness for these two major events and others.

Objective #1:  Establish goals for attendance, attendee/board satisfaction, monetary returns, marketing efforts, etc. for RiverFest, Riverglo, and other events.

Objective #2:  Create methods for measuring the success of those goals.

Objective #3:  Use those measuring methods before, during, and after the events.

Objective #4:  Evaluate the success of the events and suggest future improvements.

GOAL #3

Recommend and implement special projects that further protect, promote, and enhance the riverine corridors.

Objective #1:  Develop a method to identify and evaluate special projects that carry out the mission of the River Reach Foundation.

Objective #2:  Create a model and structure for carrying out special projects that have been approved.

Objective #3:  Implement special projects using the model that was developed, and evaluate the success of the projects when completed.

GOAL #4

Develop and put into practice a marketing plan to communicate the work of the River Reach Foundation, and to increase engagement with new members, new donors, and the community in general.

Objective #1:  Estimate the cost of marketing (presentation, print, social media), and develop an annual budget with allocated dollars.

Objective #2:  Determine a marketing timeline with a schedule of monthly tasks to be accomplished for presentation/print/social media marketing.

Objective #3:  Prepare presentation marketing materials, train the presenters, and schedule appropriate venues for giving presentations.

Objective #4:  Create text for print and materials, and explore avenues for delivering the message in print (newsletters, brochures, newspaper/magazine articles, etc.)

Objective #5:  Research and utilize various methods to maximize content and frequency on the website and all appropriate social media.

Objective #6:  Inventory current merchandise, develop new merchandise, and determine ways to use both for marketing.

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Latest Newsletter

November 2021 Newsletter

November 2021 Newsletter

Ripples The Official Newsletter of the River Reach Foundation  November 2021  SAVE THE DATE! RIVERGLOW 2021 December 3, 2021 - 6:00pm to 8:00pm Once again we can discover Farmington's holiday spirit along the Animas River! Be sure and join us on the River...